Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages.
“Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more,” says John Maguire of the Google Place Page team. “Both positive and negative feedback can be good for your business and help it grow (even though it’s sometimes hard to hear). By responding, you can build stronger relationships with existing and prospective customers.”
As this quote from a WebProNews article states, Google’s latest addition to their popular “Place Pages” (think Google meets Yelp!) should come as welcome news to anyone tasked with the job of monitoring and managing their business’ reputation. Presenting the opportunity for even the smallest of operations to engage in crisis management by refuting unfair claims or publicly apologizing and making amends for mistakes, tracking and improving stakeholders’ view of your organization is easier than ever.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/