Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval.
Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act of philanthropy helps people and in the process nets your company exposure from the big news networks, multiple articles on major pay-for-content sites, and acclaim from bloggers across the country, then everybody comes out a winner.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com