Speaking to the media when your organization is in crisis is certainly one of the more daunting tasks in public relations. Although no substitute for experience, Jonathan Hemus, founder of Insignia Communications, has written his “Ten Golden Rules for the Crisis Spokesperson” to help you on your way. One of my favorites:
Know and repeatedly emphasize your key messages. A media interview is an opportunity for you to communicate important information. Plan your messages ahead of the interview and seize every opportunity to introduce them into the interview. Avoid being led by the interviewer.
Getting your message out is critical to crisis management; by taking advantage of every opportunity to communicate it, you can ensure it reaches as many minds as possible.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/