Gibson Beyond Glib

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

Mel Gibson’s reputation took a major blow three years ago due to highly publicized issues with alcohol and apparent anti-Semitism. After making his apologies, Gibson took himself out of the public eye for a time. Recently the actor has been in the media promoting his new movie, “The Edge of Darkness,” and with this being his first project since his blowups, one would be surprised if he wasn’t asked a single question about them. Regardless, when reporter Dean Richards questioned him, it didn’t go over well. Check out the clip:

 

Although Gibson is keeping his crisis management team employed, he might want to remember the media training classic instruction, “Never assume the microphone is off!”.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/