Measuring the success of a crisis communications campaign while it’s still in progress provides the opportunity to gauge ones performance against the expectations of both the public and media. The question that often arises, though, is how do you do the measuring? Lucky for our readers, BCM President Jonathan Bernstein has written an article titled “How to Easily Measure Crisis Communications Performance!” Published in the latest Crisis Manager newsletter, his simple solution can be used by anyone tasked with communication in a crisis.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/