In my December 13, 2008 Internet Newsletter About Crisis Management I featured an article by Claire Wolfe on Firearms Manufacturer Misfires. The article represents the damage that can befall a company’s reputation when they don’t respond appropriately to the demands of any given group. It is clear that responding is the best decision in managing your Internet reputation. There is abundant evidence of the importance of crisis management and the need for a crisis prevention strategy.
Jonathan Bernstein