When ABC7’s Dan Noyes headed out to cover a public Laguna Honda Hospital meeting as part of a controversial investigative report he may well have expected to encounter resistance. What he found, though, surprised even the experienced reporter.
In just over three minutes, Laguna Honda Chief of Community Relations Marc Slavin single-handedly created a crisis management nightmare. His actions, which were recorded by both television cameras and cellular phone, and swiftly published to YouTube, have not only sullied his organization’s reputation but elevated the local-level story of Laguna Honda’s alleged misuse of funds to national prominence.
The good news? We’ll be able to use this as a “what not to do” example in our media training sessions for years to come!
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/