Don’t Ignore Your Customers

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, public relations 1 Comment

A perfect example of how poor crisis communications leads to trouble

Ignoring your customers is bad for business, bottom line. In an article written for the latest Crisis Manager newsletter, appropriately titled, “Ignoring Customers – Not Smart Business,” friend and Checkmate Public Affairs owner Jeff Chatterton provides a perfect case study of an incident involving the owners of Ironman Canada, whose refusal to reply to angered customers snowballed into a full-on crisis management situation, replete with mass web protests and more than $20,000 in possible losses.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/

Comments 1

  1. Patty Briguglio and Gloria Lesher

    The Canadian Ironman race article in your Crisis Manager Newsletter is an excellent case study of WHAT NOT TO DO. Thank you for sharing. I didn't know about this newsletter, but I'll definitely be back to learn more.
    -Gloria Lesher, MMI Public Relations

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