Carly Fiorina’s “Demon Sheep” ad, part of her campaign targeted at landing one of California’s Senate seats, is getting a lot of attention. Unfortunately for her, this type of attention usually means you’ll be spending a lot of time with your crisis management team. Here’s a sample of one reaction, from the Huffington Post:
Seriously, what the Fiorina campaign should be doing is firing everyone involved with this ad — you know, for calling fiscal conservatives sheep, for making some poor guy crawl around in a field, for attempting to create buzz over this crazy acronym “FCINO,” which stands for Fiscal Conservative In Name Only — but for my own sake, I’m glad this doesn’t seem to be happening.
Despite the fact that the video is already being used by Fiorina’s competition as material for their own campaigns, she pledges to move forward with even more shocking videos. We definitely haven’t seen the end of this story!
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/