Communication is a two-way street
Many of our Quotables come from celebrities or famous philosophers, but how about one from a man who’s been in the trenches of the crisis management field for decades?
Communication that isn’t interactive is lecturing — Jonathan Bernstein
Already reconsidering the value of your past crisis communications efforts? You’re not alone. This quote holds more weight than ever today, where social media has produced the widespread expectation of a constant two-way conversation.
Lectures bring back memories of mind-numbing hours in a dusty classroom, but interaction, ahhh, that’s a whole different, and far more exciting, avenue! Whether it’s providing a Twitter handle people can contact, an email address (that you’ll actually monitor and respond from), or a phone number where stakeholders can get ahold of a real, live person, allow for the possibility of interaction and watch as your communications serve their intended purpose more effectively.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com