Seeing is believing when it comes to having competence and confidence to get the job done
World-class athletics are not only about the physical battle, but the mental game. A perfect example is Arthur Ashe, who combined extraordinary talent with superb understanding of a winning mentality to break barriers and establish himself as a tennis legend, sharing insight like the below along the way:
“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” – Arthur Ashe
This isn’t only true for athletics of course, but crisis management as well. Ashe nailed two of what we call the Three C’s of Credibility – confidence, competence, and compassion, with the latter being one you don’t typically see in the midst of a sporting competition, but that is absolutely vital if you wish crisis communications to be heard.
It’s perfectly natural to feel frazzled and near panic when you’re tackling a major crisis, but showing that to stakeholders isn’t doing you any good at all. Display the image they want to see, and watch their faith in you rise.
Erik Bernstein
https://www.bernsteincrisismanagement.com