Don’t let a lax attitude put you out of business
Any time you see the name Kennedy, you know you’re dealing with a power player. Although Rose Kennedy made her reputation largely as a philanthropist and socialite, there’s no doubt she had her hand in some serious business dealings. With that said, we present this week’s Crisis Management Quotable:
“More business is lost every year through neglect than through any other cause.” — Rose F. Kennedy
Neglect isn’t always evidence by peeling paint or weak sales. Often, the worst type of neglect isn’t visible at all. If you find yourself saying “that’s not a big deal, we can worry about it later” often, then you may be at risk.
Thing is, when it comes to crisis management, worrying about it later can leave you in a heck of a lurch. If trouble strikes before you’ve found the time to take care of business, whether it’s creating a disaster response plan, fixing that glitchy computer system or educating employees on social media policy, your livelihood can be put in serious jeopardy.
We can tell you from decades of experience that the cost, in time, money and lost productivity, of coping with avoidable crises far outweighs the investment requires to prevent said crises in the first place, meaning that, regardless of which obstacle is fueling your neglect, you need to find a way to overcome it in order to protect your organization from harm.
Erik Bernstein
Social Media Manager
Bernstein Crisis Management, Inc.
https://www.bernsteincrisismanagement.com