Crisis management is a 24/7 business. The fact is, Lady Luck can turn fickle at any time, and she pays no mind to time zones or busy schedules. A bad decision or freak accident can quickly derail your organization and plunge it into crisis. A quote from a recent press release by New York PR firm Makovsky + Company illustrates this point well:
Plants explode, products are recalled, executives are caught with mistresses, another company announces its intention to acquire your company right after the Labor Day weekend… these are just a few situations that can emerge when least expected. Throughout the course of virtually every business there will most likely be at least one situation where the term “crisis management” comes into play. Just ask any politician or the management of any major company. For small and mid-size companies, a small fire can quickly turn into a raging inferno.
By carefully analyzing risks and preparing detailed crisis prevention and response strategies, you can put these blazes out.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/