An article published on BizCommunity.com outlines that with chaos abounding in the world, “research shows that within the next ten years, it’s unlikely that the majority of corporations would have engaged in comprehensive crisis preparedness and planning.”
As the article states, “A company’s reputation is its greatest asset. It can take years to build, but seconds to destroy.” As I have consistently recommended, “a vulnerability audit is a thorough self-inspection designed to identify potential crises before they occur, and pave the way for the creation of a crisis communications plan that will allow an organization to avoid, or at least minimize, the negative impact of such crises.
Even though these recommendations are clearly needed for any public corporation, less than 5% of businesses that I’ve encountered have undergone the crisis vulnerability audit and crisis plan creation process.
Read the full article, Crisis communication reality reveals a sad state of affairs, for steps that can be taken for crisis communication and prevention.
Jonathan Bernstein
www.bernsteincrisismanagement.com