Saying “we’re sorry” and doing it well
A quality apology is a beautiful thing. That’s why when we caught sight of this exquisitely executed, “We’re sorry” email from Cox’s Business branch to customers we had to share.
Check it out, and maybe file it away as an example for the next time you find yourself having to deliver an apology of your own:
The BCM Blogging Team
www.bernsteincrisismanagement.com