Social Media can be an ideal way to carefully distribute your message
Social media is still evolving, and as it does new platforms and uses continue to emerge. Many of its applications are perfect for communication, and as a result popular services like Twitter and Facebook are used heavily by crisis management professionals. A Social Media Today article by Alex Smith brings to mind one of the largest, but rarely spoke of, advantages of social media. A quote:
Controlled output – The output of brands into social media channels can be carefully planned and executed in an environment that they have much more control over. This is not to say that brands shouldn’t be open in a crisis, but it means that people can be given clear and concise information regarding a situation, as opposed to an interview where journalists or spokespersons may go off on tangents. The opportunity to keep the public updated using the correct language be invaluable in keeping a crisis situation to a minimum.
A runaway spokesperson can do enormous amounts of damage with a few wayward words. With the weight given by much of the public to social media, a response there is often just as effective and, as the quote states, under much tighter control.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/