Congressman Flips Out

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management, social media

Flip video recorders are quickly becoming social media stars with their ability to capture, edit, and upload video directly to YouTube on the fly. While two college students set out to complete a project which involved speaking with Congressman Bob Etheridge using their own Flip cams were probably looking for a reaction, they got more than they bargained for.

The video quickly went viral, attracting millions of views on YouTube and being distributed Web-wide, causing a crisis management nightmare for the representative from North Carolina. With no response except a wooden apology issued on his official site, Etheridge is doing nothing to move past the incident and as a result it continues to grow in size and scope.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/