“Why after the AIG spa scandal, the car manufacturers’ jet debacle and the bonus blow-up do corporate executives continue to make obvious missteps in the public arena that have led to growing anger among employees and the public? The answer is partially due to poor public relations and a deaf ear among many CEOs…the reality is that many kings of the corporate world no longer put communications at the top of their agenda. Such isolation has made them more vulnerable to crisis.”
Company exec’s disregard for communications strategy has provided a lot of work for my fellow crisis management professionals recently, both in the States and abroad. A piece from Canada’s National Post examines the obvious and not-so obvious mistakes made, as well as the way these crises are changing the corporate view of media relations and issues management.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com