Clear and Simple Plans

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

If your protocol is comprehensive but unmanageable, that’s a crisis in itself

What’s worse: having no crisis plan, or an unwieldy one?

Consider that the latter is worse for an organization that lets its fate ride on the contents of a clunky plan that isn’t actionable.

This quote from an article by James Donnelly highlights an issue that can become an epidemic in your organization if left unchecked. In his article, Donnelly provides a dozen of the most common traps that prevent businesses from creating clear and simple plans. Having thorough crisis management plans is important, but it’s a poor choice to substitute complexity for real-life workability.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/