British Airways Floundered by Faux Pass

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

British Airways is extremely embarrassed over a photo that appeared in one of its articles in the latest London Heathrow Airport staff magazine, and for good reason. Yahoo! News explains:

The image accompanied an article spelling out the benefits of the mobile-boarding setup, which permits users of mobile digital devices to print out their boarding passes on the fly. The boarding pass reads “Bin Laden/Osama” and appears in the graphic panel of a user’s iPhone.

What’s more, the image features a frequent-flier number for passenger bin Laden — so much for all those airport terrorist watch lists — and has him flying first class on Oct. 26, 2010.

For the time being, British Airlines is sticking firmly with the statement that no one knows just how the photo made it into the magazine while undoubtedly conducting a hurried internal investigation. Considering the airline is currently dealing with major labor issues, it would be well served to prepare crisis management plans for other possible internal attacks before they occur.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/