One important lesson for crisis managers is that the news media demand a “shorthand” way of identifying any story, and a company brand is a very convenient option, especially in a crisis. Witness the “BP Texas Fire”, the “Tylenol disaster”, the “Intel Pentium chip” failure, and the “Firestone tyre” scandal. Each of these, and many more, have entered into the public conscience and the brand will always be associated with the crisis.
In a guest article for our Crisis Manager newsletter, Tony Jaques reflects on this concept, talking about some famous examples whose namesakes have learned this lesson the hard way:
The BCM Blogging Team
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