For those of you who are not subscribers, a new edition of our Crisis Manager newsletter went out a few days ago. This month the always-enlightening Chesa Kane of TAO Consultants shares her expertise on Internet reputation management and we get a lesson in crisis management from Newsforce CEO Vince …
Bad Bank PR
Recently, CEOs from eight of the banks who received government bailouts were brought before the House of Representatives to detail what exactly taxpayers are getting for their $165 billion investment. This chance for them to make clear their good intentions quickly became a crisis management disaster with five of the …
Preparedness
Preparedness LLC is a client-focused risk consulting company with a long track record of assisting their clients in safeguarding people, protecting property and minimizing business interruption. Their eNewsletter frequently covers topics of importance to anyone in the business or crisis management fields from advice on readying your home and office …
SEO Growth
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back …
Crisis? What Crisis?
As some of you know, I’m a monthly guest columnist for Media Bullseye and, about a week ago, was interviewed for one of their regular Radio Roundtable discussions, where I was interviewed by managing editor Jennifer Zingsheim. Media Bullseye editor Chip Griffin, got to add his viewpoints after I did …
Corporate Conscience
Today we’ve got an article from crisis management colleague and frequent Crisis Manager contributor Judy Hoffman’s Quick Tips on Keeping Cool e-zine. Like what you read? Subscribe here. WHERE HAS OUR CORPORATE CONSCIENCE GONE? If you are anything like me, you have probably been doing a lot ofhead shaking recently. …
You’re Caught!
The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! …
A Vital Tool
“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …
I Ain’t Lyin
Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …
The Rules of Engagement
Crisis management is not a science. Although there are certain tenets that most in the field hold true, a situation that merits one reaction today may require a completely different tactic the next time you encounter it due to shifts in public opinion, the ways we communicate, or other outside …
New Issue of Crisis Manager
The latest issue of Crisis Manager is up, we’ve got two special guest authors this month so check it out! If you’re not already a subscriber you can find the link here. JB Jonathan Bernsteinwww.bernsteincrisismanagement.com
Not So Locked
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …
Free PR Advice
The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …
Beyond Crisis
The company believed responsible for the recent salmonella outbreaks, Peanut Corp. of America, is going to need a lot more than a crisis management team to salvage their reputation after the latest twist in their already devastating situation. Federal investigators have announced that owner Stewart Parnell knowingly shipped salmonella-tainted foods …
Powerlines
I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …