Bad Bank PR

Jonathan Bernstein crisis management, reputation management

Recently, CEOs from eight of the banks who received government bailouts were brought before the House of Representatives to detail what exactly taxpayers are getting for their $165 billion investment. This chance for them to make clear their good intentions quickly became a crisis management disaster with five of the …

Preparedness

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, risk management

Preparedness LLC is a client-focused risk consulting company with a long track record of assisting their clients in safeguarding people, protecting property and minimizing business interruption. Their eNewsletter frequently covers topics of importance to anyone in the business or crisis management fields from advice on readying your home and office …

SEO Growth

Jonathan Bernstein search engine optimization, strategic reputation management

As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back …

You’re Caught!

Jonathan Bernstein crisis management, Crisis Response, reputation management

The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! …

A Vital Tool

Jonathan Bernstein communications, crisis manager, reputation management

“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …

I Ain’t Lyin

Jonathan Bernstein crisis management expert, crisis manager, reputation management

Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …

Free PR Advice

Jonathan Bernstein crisis management, crisis public relations, Crisis Response

The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …

Beyond Crisis

Jonathan Bernstein crisis management, Crisis Response

The company believed responsible for the recent salmonella outbreaks, Peanut Corp. of America, is going to need a lot more than a crisis management team to salvage their reputation after the latest twist in their already devastating situation. Federal investigators have announced that owner Stewart Parnell knowingly shipped salmonella-tainted foods …

Powerlines

Jonathan Bernstein crisis communications, crisis management, strategic reputation management

I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …