Preparation is Key

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

It can’t be said enough, thorough preparation is the key to successful crisis response. A reporter from Pacific Business News recently spoke to members of several crisis communications firms to prove this point using real world examples, including navigating clients through last year’s terrorist attack in Mumbai. From the article: …

Find Your Audience

Jonathan Bernstein crisis management, public relations, reputation management

Tired of me talking about social media yet? You’d better get used to it because this former flavor of the month is garnering more attention than ever before. This story by Riverside Marketing President Heidi Cohen, run on Clickz.com, discusses the importance of a multichannel PR or crisis management approach …

When the Twit Hits the Fan

Jonathan Bernstein crisis management, reputation management

With so much talk about Twitter recently I thought I’d share another article, this one from Advertising Age. Although many of these tips are standard crisis management, new tools do change the game. “You don’t have to bow to the Twitter torches and do everything they tell you to do,” …

That’s Not Sanitary

Jonathan Bernstein crisis management, Crisis Response, reputation management

Domino’s Pizza’s crisis management team definitely earned their paychecks this week. Last Monday, two employees posted a YouTube video which showed one of them doing various disgusting things to a Domino’s sub sandwich, including sticking cheese up his nose and, ahem, “passing gas”, on the salami. With the video garnering …

Protect Your Berries!

Jonathan Bernstein crisis management, crisis management consultant, Crisis Prevention

A BlackBerry containing information from both British cabinet members and the ex-deputy prime minister was recently recovered by UK police after being sold by a homeless man in South Yorkshire, England. This story from CrackBerry.com caught my eye because of the extremely lax way the owner of the phone (obviously …

Piracy’s Not Just a Software Threat

Jonathan Bernstein Crisis Prevention, Crisis Response

Talk about tough crisis management, the ongoing Somalian pirate hostage crisis ended today with three of four pirates killed by U.S. Navy Seal snipers before reaching the Somali coast. The order to fire was given only when the hijacked cargo boat’s captain was facing imminent danger to his life, allegedly …

Homeland Security Newsletter

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

The Homeland Security Newsletter is dedicated to delivering news related to both national and international security issues, covering topics from cyber-spies to aviation security and everything in-between. Along with being a good source of information, the incidents are often incredibly useful studies of crisis prevention and crisis response in action. …

Media Myths

Jonathan Bernstein communications, crisis communications, crisis management

It is very easy to get yourself in hot water when speaking to the media, be it be a traditional reporter, or one of the new breed of I-Reporters I’ve discussed in previous articles. Ross Goldberg, founder and president of Kevin/Ross Public Relations, offers “Ten Media Myths That Can Get …

Who’s The Press?

Jonathan Bernstein crisis communications, crisis management, reputation management

If anyone in the crisis management industry needs a reminder that the line between ordinary citizens and card-carrying member of the press has been blurred beyond recognition, then look no further. Straight from this month’s Bimbo Awards, this is not the kind of sound bite you want circling the airwaves. …

Tell The Truth!

Jonathan Bernstein crisis communications, crisis management, public relations

Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this. A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by …

Voice Your Opinion

Jonathan Bernstein crisis communications, crisis management, Crisis Response

It’s time to get interactive, folks! I’ve created a poll on LinkedIn.com to gather you, the reader’s, opinion on a hotly debated topic in the crisis management world…what exactly is the primary cause of crises? I’ve provided a few of the most widely held views, it’s up to you to …

Preparedness Pays

Jonathan Bernstein crisis management, crisis preparation, disaster preparedness

Officials at MeritCare Hospital in Fargo, ND, were recently rewarded for their crisis prevention efforts when they successfully evacuated 180 of their most delicate patients in the face of a raging blizzard. With a flood predicted, executive vice president Bruce Pitts was forced to make a move and, kept tight …