British retailer Marks & Spencer passed a public Crisis Management 101 pop-quiz with flying colors when, facing a campaign protesting its charging extra for bra sizes above DD, it decided to reverse the policy and issue a public mea culpa via full-page newspaper ad. Toting the bold headline, “We boobed.”, …
Kentucky Fried Chicken is the latest big name to find themselves in need of some heavy-duty crisis management. Their super promo, a partnership with Oprah designed to introduce America to their new grilled chicken, seemed destined for success. A story from The Consumerist details what went wrong. What’s happening is …
The smooth way in which the US government has handled the H1N1 swine flu, including the excellent flow of information and high level of transparency, can largely be attributed to the crisis management efforts of the Department of Health and Human Services, along with the CDC. Thanks to their careful …
Ask any crisis management professional and they’ll tell you, the absolute best way to handle a crisis is to prepare for it before it ever happens. With digital media fast becoming the standard, it’s critical to factor the Web into both your crisis prevention and crisis response plans. In a …
What exactly do pictures of children dangling from tire swings and teenagers surfing sand dunes have to do with the recent salmonella scare? That’s the question a recent article from TwinCities.com, and many consumers, are asking. “I thought it was an odd way to market peanuts,” says Mallue, a 32-year-old …
Successful crisis managers learn the most from studying real-world situations. This recent article from AdAge.com dissects the crisis management strategies used by the CDC when reacting to the recent “swine flu” outbreaks. Although the story is directed towards marketers, I believe the tips within apply to any organization’s crisis prevention …
The President of the United States is the most prominent crisis manager in the world. His entire job revolves around crisis management, reputation management, and communications on a scale few can truly understand. A recent CNBC story gives our newest President high marks. “I think he understands communications better than …
For effective crisis management, information needs to flow quickly to your target audiences. This past week communicators have done, by and large, a good job of using the various media channels available, especially social media. Relying on crisis communication protocols, the Federal Centers for Disease Control and Prevention in Atlanta, …
I’d like to let all of my readers know that I’ll one of the speakers at a Ragan Communications webinar entitled, “Communicating the Swine Flu Crisis to Employees and Stakeholders.” The primary goal will be to educate communicators who are charged with handling this crisis. All aspects of crisis management …
Worldwide health care provider International SOS has created a web site solely to communicate important info about recent the swine flu outbreaks. The site should be of great use to anyone involved in creating crisis management plans as it has all the current news and recommendations regarding the new outbreak. …
A 17-page “Disease Briefing on the 2009 H1N1 (Swine-) Flu Outbreak in Humans” was published yesterday, April 25 by Gunnar J. Kueppner, Region 9 President, International Association of Emergency Managers. The report is copyrighted by Gunnar, who was kind enough to allow me to make it available for download. The …
This is the entire special issue of “Crisis Manager” that I just distributed to subscribers about this subject. Look for updates on this blog soon. __________________________________________________________________________________________________________________________________________ ¤¤CRISIS MANAGER¤¤ BREAKING CRISIS ALERT Editor: Jonathan Bernstein, [email protected] “For Those Who Are Crisis Managers, Whether They Want to Be or Not” Circulation: 4,500+ …
Before the digital age, the previous day’s happenings were often erased by today’s news. Now, the opposite is actually true. With so many people getting their news via the Internet, stories actually gather steam, being passed virally with opinions (both informed and otherwise) being tagged on willy-nilly. A recent article …
It’s always nice to have a client mention how pleased they were with your efforts, especially in a public forum. I recently did some work for a client of Beckwith Communications and Sandy Beckwith was kind enough to share some advice of mine on her blog regarding how to deliver …
The latest edition of Crisis Manager went out yesterday and is now posted to our site as well. I’ve still got Twitter on the brain and this issue features an article detailing my conversion from Twit-a-phobe to vocal supporter. We’ve also got a guest piece by Tony Lentini , President …
