Tiger’s Mistakes

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training, reputation management

Tiger Wood’s crisis management, or lack thereof, has been the subject of intense scrutiny and criticism since his car accident early November 27. Since then he has mostly allowed others to control his story, and, as we often tell our readers, that is one of the biggest mistakes anyone can …

Preparing for the Unpredictable

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

Regardless of whether your organization is a small business or a multi-national corporation, planning how to prevent and respond to crises can greatly reduce their impact. An article from the O&P Business News which prominently quotes Bernstein Crisis Management President Jonathan Bernstein, has more to say on the subject: Preparing …

Crisis at the White House – Party Crashers

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, media training

[Here’s a guest commentary from Andrew Gilman, President & CEO, CommCore Consulting] The nearly-famous (will they soon become infamous?) Michaele and Tareq Salahi, the Virginia reality-TV aspiring couple who crashed the White House state dinner last week, present crisis communications challenges for a number of parties (sic). Start with, but …

Brand Disasters

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

One important lesson for crisis managers is that the news media demand a “shorthand” way of identifying any story, and a company brand is a very convenient option, especially in a crisis. Witness the “BP Texas Fire”, the “Tylenol disaster”, the “Intel Pentium chip” failure, and the “Firestone tyre” scandal. …

New Crisis Manager Newsletter

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, media training

We’ve just uploaded a brand new Crisis Manager newsletter to our website! This issue features an article by BCM President Jonathan Bernstein, which uses the negative effects swine flu has had on businesses as a launching point to discuss ways to prevent consumers making decisions about your product based on …

My Take on Tiger Reported Accurately in Toronto Star

Jonathan Bernstein crisis management

Toronto Star sports columnist Dave Feechuk did a nice job of getting a cross-section of perspectives on Tiger Woods’ driving mishap in a piece today called “Tiger Hurt by Bunker Mentality.”  Quoted me accurately, too (thanks Dave, always appreciated!). One of my comments that didn’t make the cut for the …

KeepVault — Impressive and Low-Cost Online Backup Service

Jonathan Bernstein crisis management

I’ve long advocated the use of online backup systems for personal and business purposes.  Your location may burn to the ground or be rendered inaccessible by disaster, but you’ll still be able to retrieve your files.  Such systems have become increasingly low-cost and user-friendly, and the best one we’ve found …