The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew out thousands of extremely creative, and often stomach-turning, tweets tweaking …
[Editor’s note: The following guest post comes to us from the always-brilliant Merrie Spaeth, President of Spaeth Communications and creator of the infamous BIMBO Memo.] Mary Barra, GM’s new CEO, and the first woman to head a major car company, is scheduled to testify before Congress this week. The topic …
You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …
Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new reality – every negative incident has the potential to create …
Having crisis plans in place will immensely increase your chances of coming out in one piece While we’re seeing an increase in the number of organizations that have crisis management plans, the vast majority of those plans are still woefully inadequate. In a recent interview, NFIB.com’s Adam Wren asked our …
Don’t let a lax attitude put you out of business Any time you see the name Kennedy, you know you’re dealing with a power player. Although Rose Kennedy made her reputation largely as a philanthropist and socialite, there’s no doubt she had her hand in some serious business dealings. With …
Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …
[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email [email protected]] Whether you agree with his position or not, it’s undeniable that Rowe has natural crisis management …
If you haven’t found yourself asking this question already, it’s coming To respond, or not to respond, and how the heck are we supposed to respond anyways? This is a question posed by those faced with a need for social media crisis management on a daily basis, and one to …
Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes (which leaves, in our opinions, a significantly higher actual number …
Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, …
Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they don’t like, and has become one of the most egregious …
Sometimes, the best people to learn from are the ones who started out doing things the wrong way. Oil baron John Rockefeller drew much criticism through his time in business due in great part to his handling of his competition. After decades of quietly using some not-so-nice methods to improve …
The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little problems before they become big ones, but if you don’t …
Social media crisis management advice that applies for all types of organizations The 2010 volcano eruption in Iceland was one of the first tests of airline’s abilities to do social media crisis management for a major event. While it was a few years back now, the lessons shared in a …
