Stats and info that will improve your communication capabilities Nonprofits typically have a mission of doing good, but unfortunately that doesn’t mean they don’t have their fair share of sticky communication situations. We think you’ll find this infographic, from the 2015 Nonprofit Communications Trends Report, useful for any organization’s communication …
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to …
[Editor’s note: This post, originally published in Jeff Chatterton’s Winning Reputations newsletter, provides a perfect example of how using the wrong language can completely disrupt the message you’re trying to get across.] Brussels Airlines has launched an international ‘image makeover’ campaign in an effort to disassociate Africa from the horrible …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Helping stakeholders to see things as you do is a core aspect of all public relations Stuart Ewen is a man of many hats, including historian, author, professor, and artist. Ewen is also a highly esteemed expert on that ever-present factor we know as the media, and it’s that knowledge …
Before you launch that “hot” new hashtag, stop and think about what could go wrong What’s it going to take for people to learn that you can’t just slap up a hashtag and assume the outcome will be a positive one? From huge organizations like McDonald’s and British Gas to …
By Jonathan Bernstein DON’T make the media your primary means of communicating on pending or current litigation in progress. Journalists are not a reliable means of ensuring that your key audiences receive your messages, nor is it a reporter’s job to make sure everything you think is important gets to …
Note: The following article was reproduced with permission from Gempler’s ALERT, the newsletter of Ag/Hort safety and employment law compliance, website: www.gemplersalert.com “Ninety-five percent of the crises to which I’ve responded could have been completely prevented, or greatly reduced.” — Jonathan Bernstein How prepared are you for a potential crisis …
By Jonathan Bernstein As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse(Webster’s New Collegiate). You know the tenor of Arizona’s daily media. It doesn’t take all that much to make front page/prime time …
Integrating PR and Legal Strategies: The Role of Public Relations As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse Employees thought to be performing impeccably are suddenly charged with a felony. A major …
By David Kern & Jonathan Bernstein The Legal Perspective by David Kern, Quarles & Brady LLP Under Federal Law and the laws of most individual states, a variety of protections against discrimination exist. For example, Federal Law prohibits discrimination based on age, race, sex, disability, religion, color, and national origin. …
By Jonathan Bernstein This article originally appeared in Arizona Attorney magazine, publication of the Arizona State Bar, and has since been slightly edited. Which of the following statements about a jury, civil or criminal, are true? Prospective jury members never lie regarding their advance bias about a case. Jury members …
Crisis Management Media Interviews 03.02.15 International Business Times Will SeaWorld’s New Marketing Campaign Keep It Afloat In The Wake Of ‘Blackfish’? 02.11.15 WSJ Video Jonathan Bernstein talks to Wall Street Journal Video about Brian Williams 02.03.15 The Baltimore Sun Episcopal leader suspected Cook was drunk days before installation as …
Crisis Management For When the Media Goes Too Far By Jonathan Bernstein Expanded from version originally written for Arizona Attorney Everyone expects journalists to be pushy, to report facts less-than-accurately at times and to insist on a level of access to information that makes both attorneys and PR professionals cringe. …
By Jonathan Bernstein As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse(Webster’s New Collegiate). The CEO of Alpha Corporation* was beside himself. “All we did was get permission to use a lower-cost manufacturing …
