Chances are some of your communications are being lost in translation It’s quite common for even smaller organizations to operate across international borders, and those that don’t are still likely to need to communicate in more than one language from time to time. While your communications may be polished and …
Keeping your name in good standing is a constant effort Reputation is the currency by which your business will measure success, meaning you should be doing everything in your power to protect and grow yours on a daily basis. In an infographic you’re sure to find useful, Digital Firefly studios …
Reputation and finances are inextricably connected A stronger reputation means more customers and clients, along with greatly reduced risk of lasting damage when crises do hit. Although it can be hard to specifically translate reputation to dollar amounts, research like that behind this infographic from Reputation Institute is becoming more …
Identifying the biggest threat to financial firms’ reputations Reputation is your most valuable asset, and today there are more threats to reputation than ever before. One of the fastest-growing and most impactful issues is information security, and the results of the 2015 Makovsky Wall Street Reputation Study show why. According …
The time to prepare for a cyber attack is before it happens, not while you’re picking up the pieces A recent poll from the cybersecurity experts at CyberEdge returned some startling stats. A full 71% of respondents’ networks were breached in 2014, 59% saw a rise in mobile device threats, …
A situation that begs the question, “what were they thinking?” Austin, Texas has been making a name for itself as a hip and progressive city in recent years. While you would expect city officials to be celebrating their new majority female City Council, the first in Austin’s history, their reaction …
Customer service is often the first line of defense when it comes to reputation We’ve all had an awful customer service experience. Whether it was in person, over the phone, or now through email and social media, it never leaves you feeling eager to do business with the entity responsible. …
Dragging your feet is an easy way to make a bad situation worse Air bag manufacturer Takata has been dragging its feet when it comes to a widespread recall despite agreeing that a defect does exist which causes potentially deadly ruptures in its product. Used in cars from a variety …
Another easily preventable crisis creates financial loss In a perfect example of the type of crisis that would have been averted had those responsible thought to use the just-launched AvoidTheApology.com, UK-based New Adventure Travel Limited thought it would be brilliant if there were images of half-naked folk holding signs that …
You need backup plans in place for when technology fails Many organizations have looked to technology to lower costs and lighten the load, but they often seem surprised when that very technology encounters issues or just plain stops working. This was the case when iPad software used by American Airlines …
Your reaction to crises can help shift public opinion Public opinion often shifts rapidly when it comes to crises, and how you react in the immediate aftermath can have a major impact on which direction it goes. The team at Alterian put together an awesome infographic demonstrating how this happened …
Don’t let a sudden spike in workload worsen an ongoing crisis When you’re running an organization you staff for day-to-day operations because keeping extra bodies on the clock is a waste of resources. What happens, however, when a crisis suddenly ups the volume of work far beyond what you’re able …
A look at an all-too-common cause of crisis Whether it’s exposing client data or losing corporate secrets to unknown competitors, failing to secure sensitive information can quickly create a crisis. But, despite the high profile examples we’ve seen over the past couple years, an “it won’t happen to me” attitude …
Flipping out is not an option Composure is everything, and whether you’re a public figure or an ordinary Joe, blowing up in front of anyone with a recording device can quickly make you headline material. The Cincinnati Reds have been having a tough time recently, and manager Bryan Price finally lost …
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
