Investigating the impact of CEO action on your most valuable resource While the actions of all members of your organization hold the power to impact your reputation, the actions of those at the top typically hold more potential to create lasting damage. Weber Shandwick dug deeper into the relationship between …
The stats behind this critical member of your team Anyone tasked with speaking for their organization is under serious pressure. While practice and experience can result in the appearance of effortless communication, the reality is that it’s a tough job with responsibilities that extend beyond saying a few words for …
[Editor’s note: This guest post comes to us courtesy of tech enthusiast and blogger Cassie Phillips. Thanks Cassie!] Tips to help you see just how secure your ‘net use really is Have you ever wondered just how secure your internet usage really is? Are you truly secure, or are there perhaps …
My how things have changed! At the core of nearly every aspect of crisis management you will find communication. Even if you consider yourself a master of crafting the right message, there’s no arguing that the precise “how” of transmitting ideas, instructions, and explanations is constantly shifting. We came across …
Discussing the popular chain’s food norovirus contamination crisis Chipotle seemed to be on the verge of navigating its way out of reputation woes brought on by an outbreak of illness in recent patrons spanning seven states. That is, until 80 Boston College students fell ill with norovirus after eating at …
Stats on the power of online reputation Trying to push a case with gut feeling is rarely the most effective. Facts make the best proof, and a solid presentation like that found in this TrustYou infographic helps make it clear why more and more organizations are investing in online reputation …
Lack of communication and sluggish response compound and already bad situation Most everyone was surprised when Volkswagen sales stayed strong immediately following the automaker’s emissions scandal breaking. While stock price tumbled, dealers were reporting that cars were moving off the lot just fine. Now, that story is changing. According to …
Avoid problems that will hamper your crisis preparedness down the road Tabletop exercises are a powerful tool in your crisis preparedness arsenal. They allow your team to practice working together, your plans to be felt out for gaps, policies to be fleshed out, and procedures to be checked for realism and …
Missing compassion leaves response lacking The sheer number of data breaches we see these days has desensitized people to a certain extent, but what happens when children are suddenly thrown into the mix? Earlier this month, hackers snatched the personal information of nearly 5 million parents who had registered with …
Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people from sharing their thoughts, so it’s time to pull your …
A partial response leaves plenty of room for problems What happens when a supposedly trusted piece of software creates a major vulnerability in the systems on which it’s installed? Is the software’s publisher responsible? And, if so, what actions should they take? Over the weekend details emerged about the dangers …
Putting customers (and reputation!) first in the midst of industry-wide concerns Tesla Motors already has a reputation that far outshines its competitors. Its emphasis on service and customer care has supplemented the straight-out engineering power of the company as its been demonstrated time and time again. In an era where …
A look at what it takes to truly refine the process If you’re using some type of emergency communication system, whether it’s formal enterprise software or simple already prepared email, text, and social media lists, you’re on the path to protecting your organization and its employees. That said, you always …
Will the PR effort be enough to push VW out of its rut? Although the facts behind its scandal are still murky at best, Volkswagen is moving ahead with its crisis management plan. The embattled automaker ran a full-page ad in major newspapers this past Sunday which not only boldly …
Spiking someone’s drink is no laughing matter Bloomingdale’s had a lot of ‘splainin to do after a ridiculously inappropriate ad ran in the store’s new holiday catalog. Take a look and we’ll dive in after the jump: Yes, this is a real ad that was undoubtedly created by a …
