[Infographic] Preparing for Crisis Communications

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Are you ready to get messaging moving in the midst of crisis? Today’s stakeholders expect crisis communications to be in full swing just minutes after an incident occurs. To work effectively in the slim window of time you have before criticism begins to build you simply must be prepared. Prepared …

Tay AI, or Why Interactive Content is a Crisis Minefield

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Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …

Induced Earthquakes and Your Disaster Management Plans

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Are man-made quakes putting your organization at risk? Most organizations in our home state of California have disaster management plans that include the possibility of earthquakes because everyone is well aware that the state sits on several major fault lines. But, did you know that fault lines aren’t the only …

5 Common Workplace Safety Hazards

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Ignoring these workplace dangers could cost you Accidents in the workplace are a threat to your organization. They cost you in a number of ways, from direct cash payouts to lost productivity, damaged files, and more. Yet, when we conduct vulnerability audit walkthoughs, we typically spot several hazards within minutes of …

Managing Your Online Reputation in 2016

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Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …

Forever 21 Left Apologizing for Inappropriate T-Shirt

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Honest mistake or trolling for media coverage? It may seem obvious that a t-shirt emblazoned with the message, “Don’t say maybe if you want to say no.” is a major no-no, especially with heightened sensitivity to the issue of consent that’s risen across the nation. Yet, supposedly, this very shirt …

Kellog’s Copes with Product Contamination

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Don’t search this one before breakfast A NSFW video of a man urinating on a conveyor belt at Kellog’s Battle Creek, Michigan facility is making the rounds this week. Little is known about the incident and Kellog’s is offering up the standard line to press, with variations of “Kellogg takes this …

Chipotle Needs to Worry About Procedure Before PR

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Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …

MLB Waiting Until Someone Dies to Get Proactive

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An easily preventable crisis…but will it be prevented? As spring training games get underway Major League Baseball is once again neglecting the very real possibility of a fan being bludgeoned to death by a flying bat. There was much discussion regarding the issue after a fan was struck, receiving life-threatening injuries, …

Dangerous Trend: Over-Confidence and Crisis Management

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Knowing the risks and actually being ready for them are very different things What’s more dangerous than not preparing for crisis management? How about believing you are ready when you’re not even close? A major study from Deloitte recently looked at the beliefs of board members when it comes to …

The Never Ending Takata Recalls

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If the damage is constantly coming in it’s impossible to recover The Takata airbag recalls keep on coming. It seems we’ve heard about yet another set of vehicles to be included every few months since late 2014 at least, with the latest announcement calling in approximately 331,000 Toyota vehicles. Here’s …

Crisis Management Quotables…on Storms and Tempest

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Reputations are forged in crisis Greek thinkers keep making their way into Crisis Management Quotables. To me the appeal is not so much their statements are spectacularly profound, but rather that they perfectly summarize a piece of the human experience. Take today’s quote, from philosopher and founder of the deliciously indulgent Epicurean school of thought, …

Pacquiao Latest Example of Risks of Celeb Sponsorships

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Nike leaves boxer in the dust after anti-gay comments create uproar Just because someone is popular doesn’t mean they’re right for your brand. Just ask Nike, who quickly dumped boxer and aspiring politician Manny Pacquaio after he bashed homosexuals during a televised event in the Philippines and continued his tirade …