Simple steps to improve your online reputation management Your reputation is your most valuable asset, yet the vast majority of companies don’t take basic precautions to protect their own until they’re knee-deep in a mess. You can’t avoid every crisis, but you can create a cushion of goodwill and positive …
Plan ahead and reduce the impact of negative situations We’ve had the pleasure of guest lecturing classes at the USC Annenberg School of Communication and Journalism, and we can tell you first-hand there are some brilliant minds at work there. With a focus on educating the next generation of communications pros …
Could hackers be stealing your data from hundreds of feet away? With just under $100 in equipment, attackers with the right knowhow can see every keystroke you enter on wireless keyboards from a number of major manufacturers. Not only that, but they’re also able to send commands via your keyboard, which …
Looking at how company leadership reflects directly on your reputation Today more than ever, the line between marketing and reputation management is blurred. If you want to stand out as an expert on either side of that line you have knowledge of how reputation affects selling, and vice-versa. The inspiration …
Reputation issues could plague the city long after the Games are gone The opening ceremonies for the Rio Olympic Games are less than a week away, and yet the very same issues we discussed in December 2015 (and then some!) continue to plague the event. Teams from several countries arriving …
Reducing the impact of sudden attacks Violence impacting the workplace, including terrorism, is on the rise. Though it’s not pleasant to think about, working to prevent and preparing to handle active situations in advance can protect human life and reduce the impact to your organization. We favor a holistic approach …
Would the tech company behind this creation show a human side, or deliver a response that raises questions about compassion? For the many companies pushing automation and robotics as the wave of the future, the scenario is a nightmare — a 300 lb security robot knocks down and runs over …
Smart sensors help prevent foodborne illness crises and loss We’ve discussed the crisis management risks that accompany the “Internet of Things”, or linking of just about every device to the ‘net. Despite those dangers, the IoT also brings opportunities to prevent and spot risks before they become major problems. In the wake …
[Editor’s note: This guest post comes to us from David Share, director at London-area IT support and service firm Amazing Support. In it, David takes a look at the impact IT security issues can have on that all important asset – reputation.] When a business broaches the subject of IT …
Catching product issues before they create big problems is key to reducing the reputation impact of recalls There has been a serious increase in recalls over the past several years. In large part this is due to greater awareness – consumers are VERY aware of how to let companies and their peers …
Could the HummingBad hack create problems for your organization? There is currently an epidemic of Android device hacks, with the largest number coming from a highly organized Chinese cybercrime group that effectively controls some 85 million mobile devices around the world. This organization, which operates as a division of Chinese …
Shocking number of orgs have PR departments but are utterly unprepared to face a crisis Awareness of the need for crisis management is on the rise, but once in a while we see a stat that makes us realize just how far we have to go. In a recent Nasdaq/PR …
Prepare before trouble appears and reap the benefits Working for an organization that is, by its very nature, in the news every single day is a surefire way to learn a bit about PR. Add to that daily experience with high-level press releases and analytics that explore the latest in market …
Failing to protect customer data almost always results in a reputation hit that impacts the bottom line. The damage doesn’t stop there, though. Early this month Morgan Stanley was slapped with a $1 million fine by the U.S. Securities and Exchange Commission following security lapses that led to customer data being …
Average breach now costs $4 million Data breaches are more than just a reputation threat, they’re expensive. And that expense is rising. According to new research from IBM’s security division, the cost of a data breach has risen 29% since 2013, and now comes in at a staggering $4 million …
