Crisis Management Advice for Sochi Sponsors & You

Posted on: 07, Feb 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

Major brands backing Games prepare nervously for potential troubles The Sochi Winter Olympics is indisputably the most tense Olympic Games in many years. Mired in politically-charged debate since the announcement of its location, concerns over everything from mass protests and flash mobs to acts of terrorism have everyone involved on …

The Gap’s MLK Advertising Gap Hurts Reputation

Posted on: 27, Jan 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …

Online Reputation Management Done Wrong

Posted on: 22, Jan 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

What NOT to do when it comes to crisis management for negative reviews While online reviews have exploded in popularity, and are given more credence than ever before, the actual laws addressing the topic are still a bit murky. In what could become a precedent-setting case, online retailer KlearGear.com is …

Should I Post This? A Social Media Flowchart

Posted on: 20, Jan 14

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, Facebook, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management, Twitter Leave a Comment

To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …

LinkedIn’s Not-So-Convincing Intro Defense

Posted on: 12, Jan 14

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …

Worst Weiners Honored for Acts of Social Media Darwinism

Posted on: 07, Jan 14

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, Weiner Awards 1 Comment

Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …

#NBCNYE #Fail

Posted on: 02, Jan 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, Jonathan Bernstein, public relations, reputation management, social media, Twitter 1 Comment

An ugly joke and no crisis management leaves the network deluged in social media hate NBC’s annual New Years Eve bash was tainted by a thoughtless, tasteless, and downright stupid joke cracked by comedian Natasha Leggero, a guest on the show. We’ll let you see the clip first, then talk …

Nokia’s Quick Social Media Crisis Management for F-Bomb Tweet

Posted on: 24, Dec 13

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …

“No More Free Shots” – Walmart’s Social Media Crisis Management Policy

Posted on: 20, Dec 13

Erik Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …

JPMorgan’s Social Media Crisis Management #Fail

Posted on: 18, Dec 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media 2 Comments

Asking stakeholders to voice their opinion when you know your reputation is in the dumps is a bad idea Interactive social media events are a great way to connect with stakeholders and build your brand’s reputation, but several major brands have already learned the hard way that these events can …

Personal Social Media Crisis Management

Posted on: 16, Dec 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

Still convinced a single post can’t cost you your job? Everyone gripes about their job from time to time, but now, instead of meeting up with a friend or picking up the phone, many choose to vent on social media for the world to see. While we can understand the …

Social Media Crisis Management #Fail: The Secret Plumber

Posted on: 16, Dec 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …

Campaign Aide Lands Herself in the Running for a Weiner Award

Posted on: 14, Dec 13

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

Another nominee, and a personal crisis management lesson for the young’uns While we certainly knew there were a lot of social media mistakes happening all around us, the launch of the Weiner Awards has resulted in our being told of an absolutely staggering number of outrageous incidents requiring serious crisis …

Obama’s #FuneralSelfie #Fail

Posted on: 11, Dec 13

Jonathan Bernstein Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management, Weiner Awards Leave a Comment

Could the President REALLY have been foolish enough to shoot this selfie ? You would expect the President of the United States to be well-versed in the ways of decorum and aware of the image he’s projecting ANYTIME he’s in public – especially when it comes to events like, say, …

The Weiner Awards – Recognizing Social Media Darwinism at Work

Posted on: 10, Dec 13

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, reputation management, social media, social media crisis management, social media reputation management, Twitter, Weiner Awards Leave a Comment

[Editor’s note: We’re happy to announce the first-ever Weiner Awards, a fun way to remind everyone out there that the way you use social media can bring some seriously nasty consequences!] LOS ANGELES, December 10, 2013 — Have you ever horrendously embarrassed yourself using social media?  You send a Tweet, …