Below you'll find a list of all posts that have been categorized as “social media”
Sometimes you can’t prevent a crisis The combination of social media influence and a breakneck media cycle has made the first 24 hours after a crisis breaks more critical than ever. On March 1, Jonathan Bernstein will present, “Communicating in Crisis: The First 24 Hours,” a Communitelligence webinar. Focusing on …
Lose people’s trust, and you lose it all. Credibility is everything when it comes to business and reputation. If people can believe what you say about yourself or your product, then you’ll have an easy time selling. Start lying, however, and you throw that right in the garbage. If a …
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …
Crisis management 101 pays off for gaming company Crisis management professionals are very much aware of the reputation issues that negative discussions on Twitter, Facebook, and certain forum communities can bring. When gaming company N-Control ran afoul of its stakeholders via a marketing consultant’s short temper (Quote: “We do value …
this one will help your crisis management Communication is the cornerstone not only of crisis management, but also much of business. In order to bring stakeholders the answer, product, or service that they want, you need to understand WHY they want it. This can be difficult to explain, which makes an …
Social media scare in Jersey The unfamiliar noise from Jaclyn Boruch’s cell phone startled her. She reflexively grabbed it. What she saw next scared her. In bold red letters were the words “CMAS Alert” followed by “Civil Emergency in this area until 1:24 PM EST Take Shelter Now U.S. Govern.” …
Sometimes the right crisis response is to delete Retailer Lowe’s is in the midst of a social media breakdown, as thousands of racist comments flood a post on their Facebook page explaining why it’s pulled advertising from the TLC show, “All American Muslim.” Media across the country caught wind of …
Weak crisis response leads to reputation damage Early last week, PayPal found itself on the receiving end of a Facebook beat down when it suddenly put a halt to the “Secret Santa” charity drive being run by Regretsy.com (careful, content is NSFW at times) because they had used the wrong …
It’s not just the pros anymore …the definition of “the media” has changed. Today, anyone with a smartphone and YouTube is a TV journalist. Anyone with a smartphone and Facebook is a photojournalist. Anyone with a laptop and a blog is a newspaper reporter. The citizen journalist is the person …
Safeguard this valuable asset Reputation matters. People are Googling companies before they buy product, invest, or attend events. Heck, it’s not unusual for us to use our smartphones to assess a manufacturer while literally standing in a store looking at one of its products. The question this should raise for …
How much has the game changed? The rise of social media was said by some to indicate the beginning of a reclusive state, where communication was done from our individual devices while everyone stayed at home, or in the office. While it’s true that most of us have our nose …
BCM gets involved in conversational video As Crisis Manager readers already know, we’ve been playing with a new toy for the past few days. VYou, a social media startup that accurately describes its service as “conversational video,” allows users to submit questions to an expert, which the expert then answers …
Proof that you need to be prepared Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled “Social Business …
Who needs media training? Everyone. While empowering employees to speak up in the midst of a media firestorm is the opposite of most large companies’ knee-jerk reaction — telling staff to zip their lips is a more likely standard response — more firms are coming around to this approach. “What’s …
Share information first to prevent problems later We live in a litigation-happy society, but, while it’s important to protect your business, in the midst of a public crisis disseminating important information should take priority. Besides increasing safety for all involved, this practice plays another crucial role in crisis management, as …
