Preparing for Social Media Crisis Management

Posted on: 18, May 16

Erik Bernstein social media crisis management, social media reputation management Leave a Comment

Being ready in advance is key to mitigating damage Social media mishaps can turn into crises in the blink of an eye. The best way to prevent a single incident from turning into a costly crisis is to leap into action the minute you spot the warning signs. You can’t …

Understanding How Audiences Use Social Media

Posted on: 02, Jul 15

Erik Bernstein crisis communications, crisis management, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Know the communication tools your stakeholders prefer Knowing how whatever audience you’re trying to communicate with is using social media is an essential part of crisis management today. Let this infographic by DocStoc get you started on some crucial learning that will help you get your message out when the …

What the Google-Twitter Deal Means to Crisis Management

Posted on: 12, Feb 15

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, search engine optimization, SEO, social media, social media crisis management, social media reputation management Leave a Comment

Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …

Disarming Social Media Attacks

Posted on: 17, Dec 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management 2 Comments

[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …

Artie Lange Tweets Latest Celeb Social Media #Fail

Posted on: 12, Nov 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and to land in the running for a 2014 Weiner Award. …

Crisis Management Implications for Female Donald Sterling

Posted on: 18, Oct 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, sports crisis management Leave a Comment

Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …

NFL’s Old-School Crisis Management Doesn’t Cut It

Posted on: 19, Sep 14

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, social media crisis management, social media reputation management 1 Comment

It’s time to break the cycle of crisis As you’re certainly aware, the NFL is once again in desperate need of crisis management as a result of not only Ray Rice, but also the league’s handling of his entire situation.  Many, especially the women who make up an estimated 45% …

CeeLo Green Tweets a Crisis Management #Fail

Posted on: 10, Sep 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …

Infographic: Help Monitoring Your Online Reputation

Posted on: 29, Aug 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …

UK Embassy’s Twitter Gaffe

Posted on: 27, Aug 14

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …

Lessons from American Apparel’s 4th of July Social Media Fail

Posted on: 18, Jul 14

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management 1 Comment

Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …

Social Media Crisis Management: Setting Clear Policies

Posted on: 26, Jun 14

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internal crisis management, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, reputation management, social media, social media crisis management, social media reputation management 1 Comment

When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …

Crisis Management Tools: A Lie Detector for Tweets

Posted on: 23, May 14

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management Leave a Comment

Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …

Responding to Social Media Crises

Posted on: 16, May 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management Leave a Comment

How you react can make all the difference Let’s be real here – no matter how hard you try to avoid trouble, it’s not only possible, but also quite likely, that you’ll eventually encounter the need to do a bit of social media crisis management. Considering that the way you …

Talk About Easily Preventable…

Posted on: 10, May 14

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, Twitter Leave a Comment

Another example of a social media crisis that should have been avoided Social media chats have backfired for large corporations like JPMorgan and McDonalds for fairly predictable reasons, yet their peers seem to be learning nothing as they voluntarily dive headfirst into troubled waters. For those still doubting the need …