Below you'll find a list of all posts that have been categorized as “social media crisis management”
A little help to avoid creating your own social media crisis Before posting anything to social media you need to ask yourself – “What could go wrong here?”. Could I be insulting a stakeholder group? Does this message mean the same to an outsider as it did to our internal team? …
How to avoid trouble when navigating the social media jungle Social media crisis management has been a part of 99% of the damaging situations we’ve seen this year. In fact, more often than not, social media is a driving factor behind any given crisis. The bottom line here is that …
Not preparing for crisis is begging to have one If you’re online reading this, chances are you know that almost every crisis or reputation threat today involves social media to some degree. Yet, a shocking number of organizations are not prepared to deal with crisis social media at all. It’s like riding …
Virtual issues bring real-world ramifications The consequences of crises with a significant social media component are growing. Today you can expect to take a reputation hit, you shouldn’t be surprised if financial loss enters the equation, and more and more we’re seeing social media mishaps wind up creating legal issues …
Being ready in advance is key to mitigating damage Social media mishaps can turn into crises in the blink of an eye. The best way to prevent a single incident from turning into a costly crisis is to leap into action the minute you spot the warning signs. You can’t …
Quick tips to save you from cringe-inducing mistakes Looking at lists like ClickZ’s “10 most cringeworthy social media” is painful. Not only because of the harm these organizations inflict on themselves, but also because so many of the mistakes are quite easy to avoid. Although the possibility of being completely …
Know who’s using what to maximize messaging Every communications plan has (or should have) a social media component. And, as with other forms of media, you’ll want to select the social media platforms best suited to your intended audience. The precise demographics on the most popular platforms are constantly shifting, but …
Know the communication tools your stakeholders prefer Knowing how whatever audience you’re trying to communicate with is using social media is an essential part of crisis management today. Let this infographic by DocStoc get you started on some crucial learning that will help you get your message out when the …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and to land in the running for a 2014 Weiner Award. …
Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …
It’s time to break the cycle of crisis As you’re certainly aware, the NFL is once again in desperate need of crisis management as a result of not only Ray Rice, but also the league’s handling of his entire situation. Many, especially the women who make up an estimated 45% …
Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …
Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …
