Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
SEO Works
It’s not voodoo – SEO pays by preventing crises My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.” It was one of those emails that had been flashed around the world and the string was filled with …
Rapid Crisis Response
In today’s digital age crisis response needs to be nearly instantaneous, especially in a tight political race. A recent article from the Tech Daily Dose explains: “As news breaks, people go online to find more information. Savvy political advertisers take advantage of that spike in interest to get their message …
SEO Growth
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back …
Not So Locked
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …