Online Communications

Jonathan Bernstein crisis management, Crisis Prevention, media training, public relations, reputation management

Some of the most common crises that organizations find themselves facing involve reputation damage, and these days the origin of this damage is more than likely the Internet. In an interview for the Wildfire Marketing Group’s Thought Leader Thursday blog, reputation management consultant Andy Beal gave his take on why …

Sorry!

Jonathan Bernstein crisis management, Crisis Response, reputation management

To anyone involved in crisis management on a regular basis, the idea that a sincere apology can mitigate damages is a no brainer. In other sectors, however, this idea is only just beginning to catch on. The success of legislation which has been adopted in 34 states, based on the …

Online Reputation Crises

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, online crisis management, reputation management

With the public nowadays looking to the Web for the vast majority of their news and information, having a poor online reputation is a major no-no. In an article written for our latest Crisis Manager newsletter, Rose Jensen offers up some advice for online crisis management. Whether you’re an individual …

A Bad Idea

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training, reputation management

Microsoft recently unveiled a brand-new ad for their business productivity software. While the U.S. version was fine, someone at the software behemoth’s Polish subsidiary decided to make a change that spawned a storm of negative criticism throughout the Web and on Twitter. Here’s a description of the switch that angered …

The Dark Side of Social Media

Jonathan Bernstein crisis management, crisis manager, Crisis Prevention, Crisis Response, reputation management

Social media has exploded onto the scene, bringing promises of more interaction with, and among, customers. This platform, which appears to be a marketers dream, has also shown itself to be dangerous, most recently causing trouble for corporate giants Johnson & Johnson and Pepsi. In her guest article from the …

Recall Recovery

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

As I’ve stated in previous articles, product recalls have the potential for crises for which many companies remain unprepared. They are nearly guaranteed to produce an initial barrage of criticism that, if not properly handled, can snowball into something much worse. A recent interview from ReliablePlant.com has more on this …

Crisis Manager Newsletter

Jonathan Bernstein crisis management, Crisis Response, reputation management

A new edition of Crisis Manager’s up on the Bernstein Crisis Management website! This issue features two guest articles on crisis response – one’s an example of a successful traditional customer-oriented response by a food manufacturer during the recent peanut salmonella fiasco, while the other demonstrates how to employ the …

Schwarzenegger Replaces Nursing Board

Jonathan Bernstein crisis management, reputation management

In a drastic move, California Governor Arnold Schwarzenegger replaced most of the members of the California Board of Registered Nursing this past Monday. This attempt at crisis management stemmed from an LA Times/ProPublica investigation that revealed it takes an average of nearly three and a half years to close official …