Below you'll find a list of all posts that have been categorized as “reputation management”
It’s time for Toyota to roll out the crisis management plan, as the Japanese automaker joins the recent string of manufacturers forced into massive product recalls. Here are the details, from a USAToday story: Last Thursday in the U.S., Toyota said it will recall 2.3 million Toyota-brand cars and trucks, …
When your company takes a strong public stance on an issue, displaying any behavior that contradicts that position is very dangerous. If you need proof, look no further than the crisis management French anti-piracy group Hadopi, who was caught red-handed last week using a font which was created exclusively for …
Failing to control your brand’s story is one of the most common, and most dangerous, mistakes in the corporate world. With the amount of credence now given to information on the Internet, a few vocal people with time on their hands can cause a serious problem. Manufacturer Proctor & Gamble …
A UK man has found himself doing serious personal crisis management after making a joking reference to blowing up Robin Hood airport on his Twitter page. Although it initially drew no response, once someone brought it to the attention of authorities they reacted quickly. The Independent UK reports: Unfortunately for …
Johnson and Johnson’s 1982 Tylenol recall set a precedent for effective crisis management, laying out the guidelines of communication, cooperation and transparency. Because of this, it comes as a surprise that they recently strayed from their practices by failing to react to customer complaints or FDA questioning about many of …
Disruptions in your organization’s supply chain can result in many different types of crises, as everything from customer relations to your bottom line relies on a steady flow of goods and services. SupplyChainBrain.com recently interviewed Phil Renaud, vice president of risk management at Exel, and this is what he had …
In crisis management, as in business, it pays to expect the unexpected and be ready when it happens. In the following quote, taken from a recent UK Financial Times article on preparing for crises, PR expert Colin Byrne hits the nail right on the head: The challenge to business leaders …
Last summer, the American branch of Mensa faced one of the biggest crises in their history when news organizations latched onto the fact that the man responsible for a Washington, D.C. shooting had briefly been a member. An article was recently posted on the The Center for Association Leadership website …
The Internet is invaluable for crisis management because of the sheer number of communications channels which it provides. These channels do, however, require some planning to use effectively, as this quote from a Digital Stuffing post explains: Crisis planning is not something that should be left to a crisis. It …
This past week saw American Airlines suffering through a slew of bad press as a result of a stewardess, who clearly needed a mental health day, berating a passenger for asserting that he was indeed allowed to have orange juice as a part of his first class package. This quote …
Tiger Wood’s fall from grace has also revealed an oxymoronic weakness in technology outsourcing and consulting firm Accenture, which just dropped Woods as both its primary endorser and brand symbol. A current Ad Age article explains: If only the $23 billion consulting giant could have brought in outside help to …
Tiger Wood’s crisis management, or lack thereof, has been the subject of intense scrutiny and criticism since his car accident early November 27. Since then he has mostly allowed others to control his story, and, as we often tell our readers, that is one of the biggest mistakes anyone can …
When handling a crisis, it is always in your best interest to control your own story. If one declines to do this, then it’s guaranteed that someone else will do it for you. The torrent of rumors and speculation surrounding Tiger Wood’s recent car accident is a perfect example of …
Acting as a low cost marketing, public relations and crisis management tool, blogs, both your own and others, can be a powerful utility for any organization. A post from PublicRelationsBlogger.com explains further: Whether you create and manage one yourself or read and follow others, blogs provide the chance to really …
Brandy’s Kodak digital camera comes with several pre-set modes, one of which is “beach.” However, when her camera stopped working after a trip to the beach, she reports that Kodak’s mystifying response to her service request was that just because a digital camera has a setting for taking photos at …
