Below you'll find a list of all posts that have been categorized as “reputation management”
More and more organizations continue to flock to social media channels in some form or another. While many plunge in headfirst, having a solid strategy is the best way to effectively use social media to your advantage. The Social Media Examiner explains: Social media strategies will vary for each business …
The previous issue of our Crisis Manager newsletter was made up of one in-depth article, Fight Back Using the Journalistic Ethics Code, a guide to using the Society of Professional Journalists’ (SPJ) Code of Ethics to change the behavior of reporters who choose to violate it. For weeks before and …
Measuring the success of a crisis communications campaign while it’s still in progress provides the opportunity to gauge ones performance against the expectations of both the public and media. The question that often arises, though, is how do you do the measuring? Lucky for our readers, BCM President Jonathan Bernstein …
It’s a fundamental rule of crisis management: Think with a little less head and a little more heart. That’s a concept BP’s Chief Executive Officer Tony Hayward should have embraced, some business school professors say. Instead, over the last 99 days, since the oil spill began in the Gulf of …
Social media has become deeply entwined with crisis management, making both monitoring and responding to issues significantly easier, while simultaneously providing new opportunities for trouble. As is the case with nearly everything though, being prepared is half the battle. To that note, the Adland Upstart blog recently provided a list …
Apple flunked its first response to the iPhone 4’s antenna problems, but the company turned everything around with a last-minute press conference and free bumper cases, one crisis communications expert said. “I think after a real slow start, they’ve done very well,” said Jonathan Bernstein, a crisis management specialist and …
It’s been a long season of embarrassment for BP, but leaking oil isn’t what the blogosphere is ripping the company for today. A site called Americablog spotted a press photo of BP’s Houston command center, ostensibly taken on July 16. The image had quite visibly been Photoshopped — badly — …
“If you’re going to tell your [brand] story in a world of blogs and streaming video, you better be able to communicate digitally,” summed up Hershey CFO Bert Alfonso. The many companies working on social media strategies, including Hershey, Sunny Delight and Best Buy, reflect management’s understanding that “sitting on …
We have already taken the stand that Apple should consider itself in the midst of a crisis, and as iPhone 4 reception issues continues to irritate users and grab headlines worldwide there are few that would disagree. This quote from Appolicious.com has more details about the actions (and lack thereof) …
Nearly every business collects some type of personal information these days, and whether it’s email addresses or credit card numbers, a data breach brings many questions and immediate reputation damage. As the following quote from a Property & Casualty article explains, it is crucial for organizations to include this possibility …
The past couple of weeks has seen the rise of a new issue for computer provider Dell as a recently-unsealed 2007 lawsuit charging the company with knowingly selling millions of faulty computers made headlines. PC Magazine has the details: Advanced Internet Technologies (AIT) sued Dell in 2007 over charges that …
It was not long ago that the name Toyota was on the tip of everyone’s tongue, and the talk was anything but positive. After briefly ducking out of the spotlight, the Japanese automaker is attempting to mount a comeback, starting with new statements promising improvements in safety and communications. The …
In an effort to educate the public about the world of crisis management, Bernstein Crisis Management President Jonathan Bernstein presents Ask the Crisis Manager, a series of Q&A sessions featuring both Jonathan and selected members of the public. Offered exclusively as a service to subscribers of his Crisis Manager newsletter, …
“BP’s handling of the spill from a crisis management perspective will go down in history as one of the great examples of how to make a situation worse by bad communications,” said Michael Gordon, of New York-based crisis PR firm Group Gordon Strategic Communications. “It was a combination of a …
Apple has experienced a number of troubles with the launch of the iPhone 4, including severe reception issues and a controversial email conversation that may or may not have occurred between Steve Jobs and a disgruntled customer, but is the company truly in need of crisis management? In a post …
