Below you'll find a list of all posts that have been categorized as “reputation management”
BP insider gives observations on lessons to learn from the crisis The Deepwater Horizon oil spill was, hands down, the most talked about crisis of the last year. Overall BP received a serious bashing over its handling of the entire issue, especially after ex-CEO Tony Hayward’s series of bad quotes, …
Crisis management tips and advice from the pros Our first Crisis Manager of the new year is here, and with it comes guest articles from two highly experienced professionals. First, we had the opportunity to bring to you an article by ex-BP head of communications Neil Chapman, that tells of …
Lax response hurts popular fast food chain Executives at Chick-fil-A had these days circled on their calendars long ago: It was to be Spicy Chicken Biscuit Premiere Week, a public-relations-sparked rollout of the company’s most exciting offering since last year’s Spicy Chicken Sandwich. Then on Tuesday, Good As You broke …
Active social media use makes crisis commmunication easier The pages of this blog are filled with examples of what not to do, where crisis management has steered off course or just gone bad. That’s not the whole picture though, there are organizations out there that get it, and put “it” …
Social media brings new crisis management concerns Social media is still evolving, but there are certain rules that will help lead you to success. In a recent article, published on Ragan.com, social media expert Priya Ramesh listed her “10 Commandments of Social Media.,” a primer on social media crisis management. …
Saying the wrong thing during a crisis can make your organization look foolish Filled with quotes wherein “the speaker causes the listener to believe exactly the opposite of what was said,” Merrie Spaeth’s “Bimbo Awards” are a who’s who of bad crisis management. With the recent release of the “Bimbo …
Not having a solid policy in place leaves the door open for crises Social media can no longer be considered a fad, as the network of services continues to become more intertwined with each other and with our lives. By this point, most businesses understand that they need a social …
Not Smart Business & Social Media Policy The newest edition of our Crisis Manager newsletter is up now on the BCM website! This time around we get started with a piece by frequent contributor and reputation management expert Jeff Chatterton, of Checkmate Public Affairs. His article, a case history of …
Strong social media crisis communications prevents a major boycott Harvey Norman nearly had a very unhappy Christmas. The retail chain, one of Australia’s largest, recently ran an ad campaign that had consumers up in arms, but thanks to an alert social media team and responsive execs, the problem was resolved …
Paying attention to rumors will give you a leg up in crisis management While every business will experience crises, some are more likely to be thrust into the public eye as a result. Government contractors are certainly in that category, and as result must take extra care certain to have …
Don’t let legal concerns dominate your crisis management planning In today’s litigation-happy world, chances are you will need at least one lawyer on your crisis management team. The problem is that in a crisis, this legal influence frequently clashes with one of the main priorities of crisis managers; communication. In …
When it comes to online reputation management, it pays to be prepared Reputations are built and broken on the Web. Be prepared, and you can come out of a crisis looking stronger than ever and carrying the respect of your stakeholders to boot. Come unprepared, though, and you risk a …
Crisis management insight and advice This week, the Crisis Manager newsletter starts off with an article, written by BCM President Jonathan Bernstein, that provides a self-exam designed to help determine whether you are prepared for online reputation and crisis management; an invaluable resource because, if your business is like most, …
Crisis communications and a sticky situation We’ve got two excellent guest articles in our latest Crisis Manager newsletter, now posted to the Bernstein Crisis Management website. First off, an excerpt from frequent contributor and world-class communications professional Karen Friedman’s book, SHUT UP and Say Something, that will help readers to …
How the public perceives your organization can make or break you in a crisis Image is very important in preserving reputation during and after crises. Because of this, it’s important to evaluate your crisis management strategy not from the perspective of the company CEO, but that of your average stakeholder. …
