Below you'll find a list of all posts that have been categorized as “reputation management”
Don’t be caught off guard You’ve signed up on Twitter and things are going well. You’re posting links to events, useful information, and company blogs, perhaps even beginning to interact with some active stakeholders when suddenly you notice your company name and #FAIL are appearing in many of the same …
Mistakes happen – fix them with a plan While Twitter and Facebook are great at attracting potential customers rapidly (potential being the operative word), you can lose them just as rapidly via a silly or careless remark. Just weeks earlier one of the bosses of a PR firm got annoyed …
Back in 2008, I suggested that an eyewitness tag on Twitter, such as #EW, would help people identify relevant material from the vast torrent of tweets that were being posted about Mumbai. In 2011, Twitter users have taken things beyond my rather simple idea by organising a number of separate …
New study shows pervasive lack of preparedness Burson-Marsteller, the global public relations firm, has just released a study surveying corporate perceptions of the state of crisis communications in the age of social and digital media. It amounts to a wake-up call for business leaders who defend reputations and brand equity …
Stop the spread of negative corporate culture The spectacular collapse of the News of the World following the exposure of a multitude of criminal actions within the organization holds many lessons, perhaps one of the greatest of which was discussed by Jonathan Hemus in an Insignia Talks blog post: Your …
Your reputation is at risk when negative posts start to appear A new study is backing up a precept that crisis management professionals have been talking about for years – negative online comments have a measurable effect on an organization’s reputation. PR Daily recently interviewed the study’s organizer, doctoral student …
Your most embarrassing moments immortalized Video has made the transition into the Internet age easily, thriving in the culture of fast news, social sharing and smartphones. Of course, this means that when public figures slip up, it’s not only talked about, but also seen by millions of people. “Mr. Media …
University takes the high road when it comes to crisis management Ohio State’s football program has been in hot water since late May, when it came to light that (now)ex-coach Jim Tressel was aware of players receiving kickbacks and selling OSU equipment for cash on the side. OSU leadership has …
Don’t turn a blind eye to safety One of the most powerful (and overlooked) aspects of crisis management is the ability to come in and spot “crises waiting to happen.” Often they are things that could result in minor lawsuits, ie. slippery spots in restaurants, but sometimes problems are so …
To respond, or not to respond? Like it or not, communication has gone digital. As a result, our crisis management planning absolutely must account for the fact that when a situation heats up, the bulk of the backlash, and our response, will be Web-based. In a recent blog post, social …
Study reveals only small percentage teach any PR at all An analysis of highly ranked MBA programs by the Public Relations Society of America showed that only 16 percent offer a single course in crisis and conflict management, strategic communications, public relations, or whatever label one chooses to describe management …
Do you know who’s manning your social media accounts? The pressure to get involved with social media is coming at organizations from all angles, and rightly so. One common mistake made by those looking to jump in as quickly as possible, though, is to just let whoever knows how to …
Replaces traditional tools in times of crisis The effectiveness of social media as a crisis management tool has been proven repeatedly over recent years, with some of the most telling demonstrations coming in the midst of natural disasters. The flurry of tornadoes that struck the Southern U.S.in late April was …
Ancient wisdom has modern applications While it’s widely accepted that solid internal communication is a cornerstone of strong companies, when it comes to putting down the dollars the vast majority balk at including this vital tool in their crisis management and public relations planning. In a recent blog post, PR …
Schwarzenegger down, but not out Ex-California Governor Arnold Schwarzenegger tried to make the best of a very bad thing when he humbly admitted his having fathered a child with a former staffer.. Had the timing been different, it would have undoubtedly dented his political reputation, but considering the fact that …
