Below you'll find a list of all posts that have been categorized as “reputation management”
Aggressive online behavior is a major no-no Last week, controversial ex-MLB slugger Jose Canseco took an oddball approach to crisis management after discovering he was under investigation in the alleged rape of a Las Vegas woman. Canseco immediately took to Twitter to discuss the situation, repeatedly sharing the full name …
Transparent blustering only results in more reputation damage Last week, we discussed the crisis management nightmare that Toronto Mayor Rob Ford has landed in after a video, which allegedly shows him using crack cocaine and insulting various constituents, was shown to members of the press. While Ford fended off questions …
Ethics count, people Pursuing shady practices may make you some extra bucks, but the cost will far outweigh the gains when you’re eventually outed. Just look at Dream Tours Florida, the high-end travel company that’s been making a mess of crisis management ever since the New York Post exposed its …
Neglecting an important aspect of crisis management creates unnecessary risk As the leader of an organization, you should expect to be talking to the media on a regular basis. Apparently, John Tortorella, coach of the NHL’s N.Y. Rangers, missed the memo on that one, because he REALLY hates press conferences, …
How did this mess ever get the green light? Late last month, PepsiCo joined the ranks of organizations that went too far with edgy marketing campaigns and were forced into crisis management as a result. The company partnered with controversial rapper and producer Tyler the Creator to produce a new …
Social media’s role should be to bring information to us quickly. Traditional media’s role should be to bring information to us accurately. That distinction came to mind recently after I witnessed the horrendously inaccurate traditional media reporting about the Boston Marathon bombing, which was often fed by an apparent desire …
[Editor’s note: This post from Paul Purcell, Bernstein Crisis Management contractor and author of Disaster Prep 101 – The Ultimate Guide to Emergency Readiness, explains how bystander businesses can lend a hand in the midst of crisis.] On April 15th, the nation witnessed the tragedy of the Boston Marathon bombing, …
Social media crisis management advice straight from the horse’s mouth After the umpteenth Twitter hack of recent memory, in which a false report of explosions in the White House going out from the official Associated Press account actually caused the stock market to dip, the big blue bird is finally …
Always consider the feelings of your audience When it comes to attempts at “edgy” marketing, it’s easy to go too far, creating a self-made crisis. Late last month, Hyundai raced into crisis management mode after an online video featuring its hydrogen fuel cell-powered Hyundai x35 literally brought many viewers to …
Hit that send button too soon? Here’s some advice… With the average person firing off dozens, or even hundreds, of emails per day, you can safely assume that someone in your organization is going to slip up eventually. Whether sending to the wrong recipients, sending too soon, or one of …
Strong links between departments prevents massive reputation damage In order to best protect reputation, an organization’s different operating units need the ability to coordinate responses, and fast. Last week, Nike gave us a great example of how it works when it raced to pull shirts reading “Boston massacre” from store …
You can’t continue with messaging “as usual” when things are anything but Throughout the crises past week, we saw examples of both individuals and organizations whose communications made them look uncaring, foolish, or both. That’s why, when we read an excellent article titled, “How to Communicate in the Midst of …
Be the source of information and stop damaging rumor and innuendo in their tracks A huge part of successful crisis management is finding, or creating, the opportunity to tell your own story. Why, you might ask? The main reason is that it’s going to be told either way, and if …
Rumors of impropriety among officials leads to independent investigation The recent reputation crisis in the Pac-12 men’s college basketball conference, sparked by coordinator of officials Ed Rush’s comments that he would give cash or a trip to any official who handed Arizona’s coach a technical foul during the Pac-12 tournament, …
You Might Be An Ostrich If….. If you haven’t already initiated an independent investigation to determine whether or not you could be the next Penn State or Rutgers…you might be an ostrich. If you know that something which has happened or is happening on your sports programs could seriously harm …
