Below you'll find a list of all posts that have been categorized as “reputation management”
Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …
Setting plans for broad categories of events can help you cover all the bases It’s undeniable that planning and preparation are critical to maximizing your crisis management ability. At the same time, if you try to create a specific plan for every possible event you’ll soon find yourself with a …
Look past the heated tone and understand the issue at hand We don’t think anybody’s going to dispute the brilliance or business savvy of Bill “Microsoft” Gates, so let’s get right into this week’s Crisis Management Quotable: “Your most unhappy customers are your greatest source of learning.” — Bill Gates …
What NOT to do when it comes to crisis management for negative reviews While online reviews have exploded in popularity, and are given more credence than ever before, the actual laws addressing the topic are still a bit murky. In what could become a precedent-setting case, online retailer KlearGear.com is …
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
A Lesson in Crisis Avoidance [Editor’s note:This is a particularly timely post from Rick Kelly, as Chris Christie joins the ever-swelling ranks of public figures who have fallen from grace (or at least risked it big time) by letting their personal feelings triumph over common sense.] This Sept. 12, 2013 …
From 500 BC to the year 2014, some things only grow more true with time Confucius is a man who needs no introduction, a man whose philosophical thoughts are still repeated on a daily basis thousands of years after his death. Of course crises are no modern development, so it …
When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …
Improperly stored private information leads to a heck of a crisis Hackers who broke into the Corporate Car Online servers must’ve felt like it was Christmas morning when they came across a TEXT file listing everything from credit card numbers and private flight numbers to personal preferences and records of …
Winners of the 2013 Weiner Awards Announced [Editor’s note: The Weiner Awards winners have finally been decided by our panel of expert judges, so without further ado, here is the official announcement!] LOS ANGELES, Jan. 7, 2014 /PRNewswire/ — Social media has made it easier than any time in history …
What goes around, comes around in the world of business Leo Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century, and for good reason. In a time when advertising meant putting out copy-heavy ads in which consumers had to have a …
Communicating with humility is key in times of crisis You would expect big CEOs to have learned from Tony Hayward’s mid-spill yacht race debacle, but many still don’t seem to understand that how they conduct their personal lives is equated directly to how much they care about the crisis their …
An ugly joke and no crisis management leaves the network deluged in social media hate NBC’s annual New Years Eve bash was tainted by a thoughtless, tasteless, and downright stupid joke cracked by comedian Natasha Leggero, a guest on the show. We’ll let you see the clip first, then talk …
Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch company leadership is, having to repeatedly do crisis management for …
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact that there were no glossy ads, TV broadcasts, Twitter campaigns …
