Below you'll find a list of all posts that have been categorized as “reputation management”
Virtually every crisis today holds some type of threat to reputation. Knowing that fact, it’s critical to consider how you’ll keep this valuable resource intact. Let’s explore the strategic considerations involved in protecting your good name during tough times.
5 Tips To Help You Prepare For Online Reputation Management I think we’d all agree any complex task goes a lot better when the proper tools and training are in place before you decide to get started, right? While it’s easy to put online reputation management on the back burner …
The following, from author Kristopher Scott, originally appeared in Platform Magazine’s March edition. Thanks to Kris and the crisis experts quoted, including Dorothy Crenshaw, Jason Mudd, and BCM founder Jonathan Bernstein for giving us permission to reprint! Reputation Management: The Next Seussville Classic One fish, two fish. Black fish, white …
Avoiding reputation management issues while discussing social change In the midst of widespread demands for change across America and around the globe, many brands are shifting tones in their marketing efforts to share with powerful messages of support for the Black Lives Matter movement. It’s a welcome sight, but it’s …
Know What Wikipedia Says About Your Brand Before a Crisis Hits Wikipedia has established itself as one of the internet’s most influential arbiters of reputation. Whatever the site says about your company, clients, or brand will influence what the world thinks about them, whether you like it or not. And …
As the wave of #MeToo allegations rolls on and major bad guys like Epstein grab headlines, Bernstein Crisis Management president Jonathan Bernstein shared thoughts with MarketWatch on how some of these folks have managed to continue operating in public after being busted for egregious offenses, why the same tactics …
Explaining why a slow trickle of “small” bad news keeps companies facing major crises in the headlines Why do seemingly minor issues result in damaging headlines for organizations facing crises? In this interview for NPR’s Marketplace, Bernstein Crisis Management VP Erik Bernstein explains why a combination of refreshing the news …
[Editor’s note: We love hearing about how other seasoned experts think. Though methods vary, the minds behind those who have risen to the top of their respective fields are typically incredibly interesting, not to mention containing knowledge anyone can use. To that effect, enjoy this quote from a The Measurement …
[Editor’s note: This guest post on the situation H&M faced after releasing a controversial ad comes to us from friend and colleague Andrea Obston, of Andrea Obston Marketing Communications.] On Monday, I learned that H&M actually stands for Hugely insensitive and Massively out of touch. They ignited a social media …
Mistakes happen. You’ll be judged on what you do next. YouTubers are a controversial topic. If you’re a teen or young adult it’s likely you have your own favorites that you’ve spent hours watching, and you may even feel deeply connected to a streamer you’ve followed through their daily lives. …
[Editor’s note: This post is Part 2 from a pair of contributions by guest blogger Cylvia Hayes. To read her first post, click here.] Using a Reputation Crisis to Become Better and Bigger…Instead of Just Bitter If you wind up facing an intense reputation crisis people will ask you about …
To Avoid a Reputation Crisis Don’t Do What I Did! On October 7, 2014 my life blew up. I was serving as First Lady of Oregon, partner to the Governor who was running for reelection. A notoriously mudslinging reporter who had been after me for years finally found something from …
Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …
Reputation Versus Expectations in the Autonomous Vehicle Industry By Jonathan Bernstein & Grayson Brulte The severity of reputation crises is inversely proportional to the expectations stakeholders have about the organization or individual in crisis. [Jonathan Bernstein] One of many reasons for close integration of crisis preparedness and operational planning is …
[Editor’s note: This guest post comes to us from David Share, director at London-area IT support and service firm Amazing Support. In it, David takes a look at the impact IT security issues can have on that all important asset – reputation.] When a business broaches the subject of IT …
