5 Steps to Monitoring Your Online Reputation

Posted on: 30, Apr 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management 1 Comment

A key component to any Internet reputation management plan Without a doubt, reputation is your most valuable asset, and these days the fate of that asset will be decided online. Before you can even begin to consider how to best protect and grow your reputation, you need to get familiar …

#myNYPD and Why Social Media Managers Need #CrisisPR Training

Posted on: 24, Apr 14

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

A dangerously overlooked aspect of social media management Twitter hashtag hijackings have been happening faster than we can cover them. The shellacking the New York Police Department took as a result of attempting to employ the #myNYPD hashtag was just the latest in a string of incidents that, quite frankly, …

Emerging Info Weakens GM’s Crisis Management Effort

Posted on: 23, Apr 14

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

How should the embattled automaker react? What do you think is one of the most damaging pieces of information that could emerge when you’re in the midst of crisis management for a massive mistake? If you said evidence that you’ve made that same mistake more than once, you must be …

Crisis Management Quotables on…Nobody Likes a Lecture

Posted on: 12, Apr 14

Jonathan Bernstein crisis communication, crisis communications, crisis management, crisis management quotables, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

Communication is a two-way street Many of our Quotables come from celebrities or famous philosophers, but how about one from a man who’s been in the trenches of the crisis management field for decades? Communication that isn’t interactive is lecturing — Jonathan Bernstein Already reconsidering the value of your past …

Mary Barra, the Woman in the Hot Seat

Posted on: 03, Apr 14

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, litigation-related crisis management, litigation-related PR, public relations, reputation management Leave a Comment

[Editor’s note: The following guest post comes to us from the always-brilliant Merrie Spaeth, President of Spaeth Communications and creator of the infamous BIMBO Memo.] Mary Barra, GM’s new CEO, and the first woman to head a major car company, is scheduled to testify before Congress this week. The topic …

Tips for Social Media Crisis Management Success

Posted on: 01, Apr 14

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management, strategic reputation management Leave a Comment

You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …

Execs Neglecting Social Media Crisis Management

Posted on: 29, Mar 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Dangerous lack of concern for social media issues among company leadership creates reputation risk Situations like the recent Hot Pockets recall, where a supply chain problem spiraled quickly into a crisis on Facebook and Twitter, are proof of the new reality – every negative incident has the potential to create …

How to Plan for Any Crisis Management Scenario

Posted on: 27, Mar 14

Jonathan Bernstein crisis communications, crisis management, crisis preparation, crisis preparedness, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations Leave a Comment

Having crisis plans in place will immensely increase your chances of coming out in one piece While we’re seeing an increase in the number of organizations that have crisis management plans, the vast majority of those plans are still woefully inadequate. In a recent interview, NFIB.com’s Adam Wren asked our …

Social Media Defamation Costs Youngster $105k

Posted on: 22, Mar 14

Jonathan Bernstein crisis management, Crisis Prevention, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Don’t create a costly social media crisis That things you say or do on social media have real-life repercussions is undeniable, and with legal precedents now being set in countries around the world you’d better believe ignoring this fact can land you in deep trouble. Just recently Tony Jaques, our …

We’d Take Mike Rowe on our Crisis Team

Posted on: 19, Mar 14

Jonathan Bernstein crisis communication, crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

[Editor’s note: A big thank you to frequent contributor Kim May for sending this case our way! If you spot a story you think would be a good fit for our blogs, email [email protected]] Whether you agree with his position or not, it’s undeniable that Rowe has natural crisis management …

Social Media Crisis Management: When Do We Respond?

Posted on: 14, Mar 14

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

If you haven’t found yourself asking this question already, it’s coming To respond, or not to respond, and how the heck are we supposed to respond anyways? This is a question posed by those faced with a need for social media crisis management on a daily basis, and one to …

Fake Online Reviews and Your Business

Posted on: 12, Mar 14

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes (which leaves, in our opinions, a significantly higher actual number …

Crisis Management Infographic: The 3 C’s of Credibility

Posted on: 10, Mar 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis management expert, crisis management tactics, crisis management training, crisis preparedness, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, crisis training, Erik Bernstein, infographic, Jonathan Bernstein, media crisis management, media relations, PR, PR resources, public relations, reputation management 6 Comments

Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, …

Social Media Crisis Management and the T-Word

Posted on: 07, Mar 14

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, social media reputation management Leave a Comment

Deleting legitimate complaints is asking for trouble Transparency has been king of the buzzwords for a while now, and for good reason – stakeholders like knowing what’s going on, good or bad, with the organizations they care about. What they don’t like, and has become one of the most egregious …

Crisis Management Quotables…on Showing the Right Thing

Posted on: 05, Mar 14

Erik Bernstein crisis communications, crisis management, crisis public relations, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management Leave a Comment

Sometimes, the best people to learn from are the ones who started out doing things the wrong way. Oil baron John Rockefeller drew much criticism through his time in business due in great part to his handling of his competition. After decades of quietly using some not-so-nice methods to improve …