Below you'll find a list of all posts that have been categorized as “PR”
Immortalized online…but is it a good thing? The latest YouTube video to go viral features a young woman quitting her job in what most certainly is a creative manner, but was it a smart move? Let’s watch: Marina Shifrin is the woman in the video, and it was filmed at …
If you’re not ready to be the face of your organization, don’t take the helm When you’re the face of your organization, you need to understand how to interact with the media. It doesn’t matter if you’re CEO of a corporation, captain of a football team, or, as in the …
Don’t let crises for your customers create more problems for you Refusal, or inability, to flex with circumstances is a surefire way to land your organization in need of crisis management, and recently our colleague Phil Cox brought a situation to our attention that really hammers this point home. Juliette …
Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …
Actions speak, loudly Harvey Mackay is not only a New York Times bestselling author, but he’s also the founder of a business, MackayMitchell Envelope, that proudly proclaims it has never lost a major account in 45+ years of doing business. Who better then, from whom to take a lesson in …
Newcomers to the field bring hunger, fresh perspective Graduates of communications programs are leaving school more prepared than ever to do the daily work required to excel in the fields of PR and crisis management. Of course, a student’s thesis is where they really get to flex the mental muscle …
Can you be punished for writing a negative online review? In a suit that reputation management and hotel industry professionals alike will be following closely, a Quebec-area hotel is suing a former guest over a negative Tripadvisor review. Allegedly, Laurent Azoulay and his son checked into the four-star hotel, only …
Social media can be a valuable tool, or a painful nuisance. It’s all about the effort you put in. Far too much crisis management is done in reaction to negative circumstances, when the most opportune time is before trouble ever rears its ugly head. This certainly holds true for social …
We talk crisis management in higher education this Thursday at 7 pm EDT Institutions of higher learning naturally encounter situations requiring crisis management. After all, they are tasked with maintaining the safety and well-being of students and ensuring the integrity of faculty and staff, with a wide range of potential …
Name-change ruckus draws massive attention to tennis pro’s candy line Done well, PR stunts can expose your brand or product to a whole new audience. We’re used to seeing them for blockbuster films or big-label product launches, but recently we saw an excellent example from an unexpected place – the …
Zero reputation management and a lack of ethics collide once again Apple has found itself on the losing side of quite a few legal cases over the past couple years, cases which have exposed the fact that the company isn’t shy about bending, or outright breaking, the rules when there’s …
Education is a highly effective effective means of crisis prevention Our government has very clearly realized that one of the best ways to do widespread crisis management and crisis prevention is through education. The CDC was one of the first major agencies to really embrace this strategy, and many have …
Take the opportunity to stand out from the crowd According to a new study from Weber Shandwick, Powell Tate and KRC Research, incivility is America has reached “crisis proportions.” A full 43% of respondents EXPECTED to experienced incivility within the next 24 hours, and the average number of times those …
NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …
Magic shares some hard-earned wisdom Pro athletes and crises seem irresistibly linked, as the collision of money, fame, and frequently-turbulent personal lives results in their dirty laundry being splashed across the public consciousness on an almost-daily basis. Today’s crisis management quotable comes from one of the greatest basketball players of …
