Below you'll find a list of all posts that have been categorized as “PR”
The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little problems before they become big ones, but if you don’t …
Social media crisis management advice that applies for all types of organizations The 2010 volcano eruption in Iceland was one of the first tests of airline’s abilities to do social media crisis management for a major event. While it was a few years back now, the lessons shared in a …
The climate surrounding this year’s Olympic Games means more crisis management considerations for sponsors A caustic mixture of political debate, human rights issues, and the potential for terrorist attack means sponsors of the Sochi Games need to have some heavy duty crisis management plans in place. In an interview with …
Talk about bad press… Landing on anyone’s “most hated” list is a sign that you may be in trouble, but finding yourself among 24/7 Wall St.’s “10 Most Hated Companies in America” means you’re in desperate need of crisis management. How were the companies chosen? Let’s look at the criteria: …
The 10 Biggest Mistakes in Crisis Communications By Jonathan Bernstein All organizations are vulnerable to crises. Disasters, lawsuits, accusations of impropriety, sudden changes in ownership or management, and other volatile situations will happen. The threat of serious damage to people, property, reputation is real for virtually any organization, and many …
New accusations re-kindle “Bridgegate” crisis for Christie Gov. Chris Christie’s assertions that he had “no knowledge” of the George Washington Bridge closings until after the incident was over were enough to sate much of the public, but, as we discussed on a recent edition of Rich Klein’s “The Crisis Show”, …
Another weak response to big trouble You’d expect every cruise company to be well-prepared to spring into crisis management for just about any incident after the myriad troubles that plagued the industry over the past year. But the more than 600 passengers who got way too familiar with their tiny …
Another social media #fail from a big brand It seems every holiday brings new mistakes from retailers who seem hell-bent on using them to promote product, hurling common sense to the wayside in the process, and then acting shocked when they’re forced to do crisis management in response to a …
When it comes to crisis management, choose your wording carefully to avoid giving the wrong impression LinkedIn’s new Intro app has information security experts sweating. Why? The app, which inserts profile information about the sender into emails you receive, intercepts emails and passes them through LinkedIn servers before they reach …
Burger giant can’t seem to get things right when it comes to the web McDonald’s can’t seem to figure out web content, and whether it’s just bad luck and repeated misunderstandings or a sign of just how out of touch company leadership is, having to repeatedly do crisis management for …
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact that there were no glossy ads, TV broadcasts, Twitter campaigns …
What would you do in this situation? It seems not a day goes by where some organization or another isn’t doing crisis management for a social media mishap. Nokia New Zealand’s Twitter account was the victim of a strange incident recently where a single post with the words, “Fuck you” …
The retail behemoth is taking on negative social media sentiment Even organizations that have embraced social media are still unsure as to how to best cope with negative comments online. While it’s commonly accepted that you can ignore those who are simply out bash you, or troll, what happens when …
Your voice isn’t the only thing that speaks when it comes to crisis communications While the words you choose certainly do matter when it comes to crisis communication, the way you hold yourself, your facial expressions, appearance, even what color tie you choose, all make a drastic difference in how …
Twitter is not a private discussion, your statements are there for all to see! The UK Twitter crowd got their own show of spectacularly bad social media crisis management earlier this month, and it all started with this tweet: MASSIVE thanks to the @secret_plumber van reg no SL62FKG for almost …
