Below you'll find a list of all posts that have been categorized as “PR”
It’s time to break the cycle of crisis As you’re certainly aware, the NFL is once again in desperate need of crisis management as a result of not only Ray Rice, but also the league’s handling of his entire situation. Many, especially the women who make up an estimated 45% …
Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …
Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …
Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …
Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian …
[Editor’s note: The following is a guest post from Brittany Foster, one of the talented members of the Triad Strategies team. Triad is a preferred Bernstein Crisis Management contractor.] Senator John Walsh (D-Montana) was already running a losing campaign for re-election, but he may have shored up his retirement with …
Understandably angry stakeholders and poor crisis management leave sports reporter in a bad spot ESPN anchor Stephen A. Smith won’t be stepping up to the mic for at least a week following his on-air comments regarding domestic violence – specifically that women should avoid “provoking” men into assaulting them. Smith …
Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …
150 year-old wisdom that still applies today Ralph Waldo Emerson was a legendary speaker, essayist and poet who, perhaps not surprisingly for a man who published dozens of groundbreaking essays and delivered thousands of lectures, has a long list of quotes that have survived the nearly 150 years since his …
Considering how stakeholders will react to change is key The impact of stakeholder trust on reputation and the bottom line is at an all-time high, yet organizations are burning what little faith their proponents have left on a daily basis through penny pinching, poor customer service, or a simple lack of …
Major mistake highlights importance of experienced guidance for social media managers Why is it that organizations feel perfectly comfortable handing full control of their social media accounts over to employees barely old enough to drive, or outsourcing to someone who doesn’t even live in the same country as their audience? …
When everyone knows the rules there’s a lot less room for trouble Setting specific policies, and making said policies highly visible, is one of the most neglected aspects of social media crisis management. Whether it’s telling employees what’s safe to share or letting stakeholders know what type of behavior will …
Why taking care of angry customers is a crisis management concern Making a habit of upsetting your customers is a sure path to crisis, yet many organizations still aren’t managing to keep folks happy. With the average consumer checking social media before making any major purchase and bad experiences being …
What will be the impact of forcing removal of search results? In the May 15 issue of Crisis Manager, Bernstein Crisis Management social media manager Erik Bernstein discussed the EU ruling that was to force Google to remove certain links from search results. This subject was the topic of some …
Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …
