Below you'll find a list of all posts that have been categorized as “PR”
Crisis management is simpler than it seems To control a crisis, organizations must be able to respond quickly as well as effectively. Delay in response erodes credibility. A bad scenario takes on additional dimensions until it just gets worse and worse. Indeed, the first fundamental rule is to take the …
Extra crispy crisis management brings success Another food fiasco occurred last month, with YouTube at the center once again. A worker at a KFC Malaysia location was filmed tampering with food and fired, but weeks later KFC officials were shocked to see the video pop up on YouTube and quickly …
Strong crisis communication prevents reputation damage The Red Cross is extremely experienced with social media, having been an avid and active user for years now, so when a rogue tweet went out from its Twitter account at nearly midnight last night, the organization was not caught flat-footed. The Tweet, from …
Happy Birthday Crisis Manager! The latest issue marks the 11th year that the Crisis Manager newsletter has been in circulation, and as always it brings expert advice from professionals in communications, PR, and of course, crisis management. We start things off with an article by longtime friend and contributor Bruce …
