Below you'll find a list of all posts that have been categorized as “PR”
Errant tweets, offended followers and weak crisis management – a bad combination The city of Vaughan, located a bit north of Toronto, was the latest organization to find itself in crisis as a result of rogue tweets. Last week, in the midst of a snowstorm, the following tweet went out …
What crisis management steps should EU meat producers take as scandal grows? [WARNING: The following blog post may contain puns dangerous to one’s sanity.] As British police and regulators raid meat processors and slaughterhouses with unbridled enthusiasm, and French prosecutors open a formal judicial investigation into whether there was fraud …
Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition has claimed victory. Corporations are being held accountable by the public like never before thanks to the Internet. Beverage giant PepsiCo announced that it would no …
Vendors in crisis management mode after horse meat found in “beef” burgers Last week many shoppers in the UK and Ireland were dismayed to hear that they very well may have eaten horse meat when consuming what they believed to be pre-made beef burgers sold in several popular supermarket chains. …
Editor’s note: In this post, which originally appeared on the Triad Strategies blog, Rick Kelly perfectly describes the situation Lance Armstrong finds himself in following his doping confession, as well as the opportunities that lie ahead of him should he be up to the challenge. An Alpine Road to Redemption …
The incident is over, but the crisis has just begun Most organizations understand the need to have crisis management plans to cope with immediate issues like fires, machinery failures or violence in the workplace. However, crises aren’t over just because the incident’s drawn to a close. In fact, they’re only …
If you’re caught, pay the price, or risk your reputation It’s well known that many countries around the world use and accept bribery so openly that it’s all but an official part of the business culture, but that doesn’t make the consequences any less damaging when an organization gets caught …
Wily protestors turn Facebook app against company, creating need for crisis management An attempt to engage consumers via Facebook backfired for Cheerios last month when anti-GMO protesters turned the company’s new custom app to their own purposes. The protestors flooded Cheerios’ page created with the app originally intended to foster …
Guard what you say around reporters, it’s just good crisis management There hasn’t been much news from the Mars rover in a while, so when the chief scientist for the project proclaimed that the latest discovery picked up through Curiosity’s Sample Analysis at Mars instrument, essentially an on-board chemistry lab, …
Avoid sexism in messaging, or find yourself knee-deep in crisis management With the U.S. women’s rights movement approaching 165 years in action, one would expect organizations to assiduously avoid sexist comments in their communications. Of course, if every organization did the right thing, then what fun would we have writing …
Don’t make promises you can’t keep, or you’ll find yourself in need of more crisis management Make sure that you are realistic with your planning, and with the promises that you make to your customers and suppliers. It is better to keep customers informed with regular updates explaining exactly what …
Crisis communication from the health-centric grocery chain in response to biosolids controversy We know more about the food on grocery shelves today than ever before because instead of buying whatever produce or meat is in front of them, consumers are asking questions and demanding answers. The most recent stomach-turning fact …
Poorly chosen spokesmen create crisis management scenario Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates …
Hard evidence for the importance of fact checking Late last month a PRWeb press release went out stating that Google had acquired Rhode Island-based ICOA Wireless for some $400 million. It’s not unusual for the big G to pick up a smaller company, so what’s the problem? Well, how about …
Chemical company does some quick crisis management after announcement drops early Double checking your work is always important, and it’s even better to get a couple of other people to look it over for errors. The core reason behind this, at least from a crisis management perspective, is not simply …
